Privacy Policy

Breeder's Cup Shop Privacy Policy

Welcome to the Breeders' Cup Shop Internet site (this "Site"), of Upper Right Marketing. Breeders' Cup and Upper Right Marketing want you to know what information we learn about you when you visit this Site, what we do with that information and any other information you voluntarily provide us through this Site and how you can view or change the information we have. This privacy policy describes our information collection and use practices on this Site. It does not apply to information you might provide on another site operated by us, or one of our partners or affiliates, nor does it apply to information you may provide to us through other forums, including offline or through electronic mail.


WE COLLECT INFORMATION FROM YOU & ABOUT YOU

1. We collect contact information. For example, we collect your name, address, phone number and email address when you register for an account on our website or complete a transaction.
2. We collect payment information. For example, we collect your credit card number if you make a payment via credit card or your PayPal user id if you complete checkout via PayPal.
3. We collect demographic information. We may collect information like your gender, age, zip code, city and state.
4. We collect other information. If you use our website, we may collect information about the browser you’re using. We use tracking tools to collect Internet and usage information from visitors to our site. This includes the referring URL and your IP address. It also includes information about the browser you used to visit the site and where you are located. It may include the pages or URLs of our site that you view during your visit and search terms you enter on our site. We might look at what site you came from, or what site you visit when you leave us. To learn more about why and how we collect information, click here.


INTERNET-RELATED INFORMATION GATHERED PASSIVELY

We collect Internet-related Information from visitors to our Site, including the referring URL, your IP address, which browser you used to come to the Site, the country, state or province, the pages of our Site that you viewed during your visit and any search terms entered on our Site, for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We track customers' traffic patterns throughout their online sessions, including which pages or specific URLs a customer views while using the Site. We use your Internet-related Information to diagnose problems with our servers and software and to administer our Site. We may share aggregated statistics about pages viewed on our Site, demographic information and sales and other shopping information with third parties to enrich your visitor experience.


ACTIVELY COLLECTED PERSONAL INFORMATION YOU PROVIDE

If you provide information about yourself by registering on a page, ordering product, filling out a survey, entering a promotion (including contests, sweepstakes, offers and rebates) or otherwise voluntarily telling us about yourself or your activities, we will collect and use that Personal Information to respond to your request, and for other business purposes, including identifying consumer preferences and improving our products and services and the content of this Site. We may also contact you by email, regular mail, fax, text message, or telephone from time to time with information about our new products and services, special offers, upcoming events and changes to this Site. If you do not wish to be contacted by all or any of these methods, you may let us know by sending an email message to us at customerservice@breederscupshop.com. Please be sure to give us your exact name and address, and your detailed request so we can respond appropriately.


INFORMATION ABOUT YOU FROM THIRD PARTIES

Our business partners may give us information about you. Social media platforms may also give us information about you.


WE MAY COMBINE INFORMATION ABOUT YOU

For example, we may combine information that we have collected offline with information we collect online. Or we may combine information we get from a third-party with information we already have.


HOW TO ACCESS OR MODIFY YOUR PERSONAL INFORMATION

You have the right to access and modify your Personal Information. Once you have registered and logged in to the site, you can access and change your Personal Information by editing your Profile. You can change part or all of your information. Once you have made the appropriate changes, submit your changes and your Profile will be updated immediately. You may also contact us at customerservice@breederscupshop.com.

WE USE INFORMATION AS DISCLOSED AND DESCRIBED HERE

We use information to respond to your requests or questions. For example, we might use your information to respond to your customer feedback or evaluate your job application. We may use your information to notify you about changes to your account or your purchases.


We use information to improve our products and services. We may use your information to make our websites and apps better. We might use your information to customize your experience with us. We may combine information we get from you with information about you we get from third parties.


We use information for security purposes. We may use your information to protect our company and our customers. We also use information to protect our websites and apps.


We use information for marketing purposes. For example, we might provide you with information about new products and special offers. We might also use your information to serve you ads about our products and services. We might tell you about new features or updates. These might be third party offers or products we think you might find interesting.


We use information to communicate with you about your account or our relationship. We may contact you about your purchases or feedback. We might also contact you about this Policy or our website Terms.


We use information as otherwise permitted by law or as we may notify you.


WE MAY SHARE INFORMATION WITH THIRD PARTIES.

We will share information within the Beam Suntory family of companies.


We will share information with third parties who perform services. For example, we share information with vendors who operate our sites, provide analytics, or help tailor and serve ads. We may also share information with companies that send emails for us or run a promotion.


We may share your information with our business partners. For example, we will share information with third parties to jointly promote a product or service. These partners may send you information about events and products by mail or email.


We will share information if we think we have to in order to comply with the law or to protect ourselves. We will share information to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it. We might share information if we are investigating potential f raud. This might include fraud we think has happened during a sweepstakes or promotion. Or we may share your information if you are the winner of a sweepstakes or other promotion with anyone who requests a winner’s list.


We may share information with a successor to all or part of our business. If part of our business is sold we may include user information as part of that transaction.


We may share information for other reasons we may describe to you from time to time.


If you provide us with your consent, we may share your Personal Information with our affiliates and business partners with whom we have joint marketing arrangements. We may also give you the opportunity, at the time that you provide us with your contact information, to have your information shared with other third parties or posted on this site for reasons we will describe at the time we make the request. If you do not want us to share your Personal Information with our marketing affiliates and business partners, then please let us know by contacting us at customerservice@breederscupshop.com.


We employ other companies to perform certain functions on our behalf, such as fulfilling orders, delivering packages, and services related to the design, maintenance and improvement of this Site and our database and related systems. These companies have access to your information. We have arranged with Upper Right Marketing to process your credit card information. They use SSL encryption of your credit card information. Regardless of whether you have provided us with consent, we will share your information with those companies that perform certain functions on our behalf under contract to us, and as may be necessary to comply with applicable laws, police investigations, or in legal proceedings where disclosure of such information is relevant and permitted by law. Breeders' Cup and Upper Right Marketing may also assign, sell, license, or otherwise transfer to a third party your name